Orders increased by 30% to 17 million units. Will Huawei's fiberglass back cover mobile phone become a hit again?

Following the "explosive" Mate 60 series in 2023, this year's Huawei Mate 70 series has also been more popular than expected after its launch. After the sale, the "one machine is hard to find" situation reappeared. In order to alleviate the shortage problem, according to the supply chain, Huawei Mate 70 series has increased orders by 30%, and the total stock has increased to 17 million.
The "powerful" Mate 70 series is equipped with the new Kirin 9020 chip (the standard version is equipped with Kirin 9010), the pure Hongmeng system HarmonyOS NEXT, and adopts the classic star ring design with central axis symmetry. At the same time, it brings new breakthroughs in materials, craftsmanship and architecture: As the most exquisite and reliable Mate in history, the Mate 70 series is equipped with an ultra-reliable basalt architecture (Pro+ is a high-brightness titanium basalt architecture), and the entire series is equipped with ultra-resistant second-generation Kunlun glass, which increases the drop resistance of the whole machine by 20 times. The back cover is made of ultra-durable brocade fiber material, which increases the impact resistance by 5 times, and the body protection is even higher.
So, what is the ultra-durable "Jinxian" material used in the back cover of Huawei Mate70 series? It is reported that it is the same fiberglass board material as Huawei Mate 60 Pro.
In recent years, with the continuous advancement of technology and the growing demand of consumers for portable electronic products, the appearance design of consumer electronic products such as mobile phones and tablets tends to be thinner, more beautiful and high-strength, which puts higher requirements on materials and manufacturing processes.
In this context, fiber-reinforced composite materials represented by epoxy fiberglass boards have become a popular choice for thin and high-strength mobile phone back covers with their comparable specific strength and specific modulus to metals, and can achieve colorful decorative effects. They are favored by mainstream terminals such as Huawei, Xiaomi, Honor, and vivo.
The application trend of fiberglass boards in the field of consumer electronics is hot, bringing new market growth points for industrial chain companies.